AI Regulation – Legal obligations for companies
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What the new EU law on artificial intelligence means for your company
The EU has adopted the world's first comprehensive regulation for artificial intelligence. It has been in effect since 2024 and imposes new obligations on companies that use or develop AI. Those who fail to act now risk substantial fines. Rogert & Ulbrich helps you maintain an overview and ensure you are legally compliant.
Our areas of expertise
Mandatory training according to the AI Regulation
Anyone using AI tools in your company needs to know how they work, their limitations, and what to do in case of errors. We help you implement and document this in a legally compliant manner.
External AI Officer
The first deadlines of the AI regulation are already in effect. Anyone who hasn't yet established a compliance structure is at a disadvantage. The sooner you act, the easier it will be to catch up.
Warning letter regarding the AI regulation
Those who violate certain obligations of the AI regulation can not only be punished by authorities – but also receive a warning from competitors.
Intellectual property in AI
AI creates texts, images, and inventions – but who owns them? And what happens if AI systems are trained on your content without permission? We clarify the legal situation and help protect your intellectual property.
Compensation for damages in the case of AI use
When AI systems or AI agents cause damage, the question arises: Who is liable – the provider or the company using the AI? We clarify liability issues and enforce claims.
Enforce legal claims in just 3 steps
Simple, convenient & fast – we enforce your rights.
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Give us your mandate easily and conveniently via online form from home.
1lawsuit & trial
We will take care of all the remaining steps for you. Sit back and relax.
2Success
We will successfully enforce your claim and you can enjoy the success immediately.
3What is the AI regulation and who does it affect?
Many companies believe the AI regulation only affects large tech companies. That's not true. As soon as you use software in your business that supports decisions, makes recommendations, or automatically generates content, it can already be considered an AI system under the law. This applies to a chatbot in customer service just as much as to an HR tool that pre-selects applications.
The law differentiates based on your role: those who develop and sell AI have different obligations than those who use third-party AI in their own business. In most companies, you are the so-called operator – the one who deploys the AI. As an operator, you also bear responsibility: for training, documentation, and ensuring that a human remains in control.
Not sure if this applies to your company? We'll take a look together.
We will take care of your case – quickly & with commitment.
What applies when – the most important deadlines
The first obligations have been in effect since February 2025: Certain AI applications have been prohibited since then, and companies must train their employees in the use of AI. Furthermore, chatbots and AI-generated content must be clearly identifiable to users – those who fail to comply risk a warning.
From August 2026, further obligations will come into effect, primarily for so-called high-risk systems – these are AI applications in particularly sensitive areas such as personnel decisions, loan approvals, or medical diagnoses. Strict documentation and auditing requirements will then apply to these systems.
Some deadlines have already passed. Contact us now – we'll help you catch up.
What happens when companies ignore their obligations?
The penalties are severe: Serious violations can result in fines of up to €35 million or seven percent of global annual revenue. This applies, for example, to the use of prohibited AI systems. Those who neglect their documentation or training obligations can be fined up to €15 million.
Furthermore, if an AI system harms someone – for example, through a faulty automated decision – those affected can claim damages. And competitors can issue cease-and-desist letters if you fail to comply with labeling requirements. The risks, therefore, come from several directions simultaneously.
Get in touch and secure your claims.
Rogert & Ulbrich – Your lawyers in AI law
Rogert & Ulbrich guides companies through the requirements of the AI Regulation – from the initial overview to concrete implementation. Dr. Marco Rogert and Tobias Ulbrich have extensive practical experience at the intersection of technology law, data protection, and competition law, and explain complex legal issues in a way that empowers you, as an entrepreneur, to make well-informed decisions.
Whether you need an initial assessment, a concrete compliance plan, or assistance defending against a cease-and-desist letter – we are here for you. Get in touch and protect your rights.
Professional advice & support
We offer you a professional and comprehensive initial consultation regarding AI regulations. Take advantage of this opportunity and avoid mistakes.
